George Lois Tells the Stories Behind His Twelve Favorite Classic Esquire Covers in NYMag Andy Warhol Drowning, May 1969 “This was hot shit. The article was basically a caustic review about what was going on in the arts in America at the time, and without even reading it, I knew I wanted Andy Warhol drowning in his own soup. I just had the image in my head. And I called him, and said, ‘Andy I want you on the cover of Esquire.’ And he said, ‘Wait a minute, George, you always have an idea on the cover, what’s the idea?’ And I told him, and he said, ‘I love it!’ When Andy saw it, he lost his mind. He kept saying he wanted to trade me for the original art, he’d give me some Brillo boxes, a Campbell Soup painting. He was after me a month before he died, he was still trying to trade me. I told him I don’t want to trade, ‘cause someday that’s going to hang in the MoMA.’ And he said, ‘Oh, I’d love to see it there! Me hanging in the Museum of Modern Art!’ Which is so funny, because now there’s twenty goddamn Warhols in the Museum of Modern Art.”

George Lois Tells the Stories Behind His Twelve Favorite Classic Esquire Covers in NYMag

Andy Warhol Drowning, May 1969

“This was hot shit. The article was basically a caustic review about what was going on in the arts in America at the time, and without even reading it, I knew I wanted Andy Warhol drowning in his own soup. I just had the image in my head. And I called him, and said, ‘Andy I want you on the cover of Esquire.’ And he said, ‘Wait a minute, George, you always have an idea on the cover, what’s the idea?’ And I told him, and he said, ‘I love it!’ When Andy saw it, he lost his mind. He kept saying he wanted to trade me for the original art, he’d give me some Brillo boxes, a Campbell Soup painting. He was after me a month before he died, he was still trying to trade me. I told him I don’t want to trade, ‘cause someday that’s going to hang in the MoMA.’ And he said, ‘Oh, I’d love to see it there! Me hanging in the Museum of Modern Art!’ Which is so funny, because now there’s twenty goddamn Warhols in the Museum of Modern Art.”

Notes