January 28, 2010

MackeyCare Begins

Remember MackeyCare, Whole Foods CEO John Mackey’s steps to improve healthcare, which he outlined in a WSJ op ed last summer? Well now it’s taking shape, as the company introduces a new approach to encourage its 51,000 employees to lead healthy lifestyles.

Whole Foods will offer up to a 10% discount (on top of the 20% discount employees are already given at the market) to employees who

  1. don’t smoke
  2. have low blood pressure below 110/70
  3. have low cholesterol below 150, and
  4. have a BMI less than 24

It’s a voluntary program, and those who sign on receive free health screenings.

I quite like the idea. Apparently, so does Safeway, Kellogg, Dell, J&J, who all do something pretty similar. But not everyone does, as demonstrated by the outlash from groups like NAAFA who call the program discriminatory and urge a boycott of the stores.

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