Looking for streetwear that’s both crunchy and delicious? Then check out Kellogg’s new brand extension - hip and edgy licensed streetwear now sold at Under the Hood.
From Satchel of Gravel: While you probably think that we’d be heavily critical of this foray into food-wear, it’s CEO Jon Huntley’s mission statement that puts our skepticism at ease. Here’s an excerpt to show how he and his crew live the same life we do.
Genius brand extension? Or a desperate one? Either way you must check out the look book.