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10th April 2008

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This ad, meant “for Mexican eyes only,” spurred quite the controversy in the US. From Absolut’s blog: This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal. Talked about this in Marketing this week. Geographically targeted ad campaigns are becoming increasingly difficult since the dawn of the internet. Although brand awareness spreads so much faster, I think lack of geographic segmentation makes the job of some marketers (obviously, like those at Absolut) much more difficult.

This ad, meant “for Mexican eyes only,” spurred quite the controversy in the US.

From Absolut’s blog:

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

Talked about this in Marketing this week. Geographically targeted ad campaigns are becoming increasingly difficult since the dawn of the internet. Although brand awareness spreads so much faster, I think lack of geographic segmentation makes the job of some marketers (obviously, like those at Absolut) much more difficult.

  1. lirofabulous reblogged this from dihard
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    a reblog but couldn’t help throwing...up. Check out the controversy link its
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