a curious girl in a curious world..

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30th January 2008

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Because regular cigarettes won’t kill you fast enough… Philip Morris is coming up with innovative products for smokers and new ways to target emerging markets. From left to right they are.. Marlboro Mix 9 - a brand of sweet smelling cigs with tobacco, cloves & flavoring. Oh, and twice the tar and nicotine. The Heatbar - a hand-held electronic smoking device that emits 90% less smoke than a regular cigarette, hence less second hand smoke. Only $118 for 1 year of service (2 cartons of cigarettes included) Marlboro Wides - are 2 mm wider than normal cigarettes. The extra width slows the draw of the smoke and provides different flavor sensations. Tobacco Block System – a roll-your-own device. Designed for markets where roll-your-own tobacco is taxed at significantly lower rates. It’s not enough that Pakistan’s smoking rate has risen 42% since 2001, Ukraine’s 36%, and Argentina’s 18%. Oh, and China has 50 million more cigarette buyers than the U.S. has people. But now Philip Morris International (PMI) will spin off from NY based Altria Group to become a standalone entity (expected to happen today if the Altria board approves). That means PMI will not be forced to adhere to US legal ramifications and is free to expand its international operations. With its above innovate products, it hopes to penetrate international and emerging markets whose inhabitants are expected to smoke 5.2 trillion cigarettes this year!

Because regular cigarettes won’t kill you fast enough…

Philip Morris is coming up with innovative products for smokers and new ways to target emerging markets. From left to right they are..

  • Marlboro Mix 9 - a brand of sweet smelling cigs with tobacco, cloves & flavoring. Oh, and twice the tar and nicotine.
  • The Heatbar - a hand-held electronic smoking device that emits 90% less smoke than a regular cigarette, hence less second hand smoke. Only $118 for 1 year of service (2 cartons of cigarettes included)
  • Marlboro Wides - are 2 mm wider than normal cigarettes. The extra width slows the draw of the smoke and provides different flavor sensations.
  • Tobacco Block System – a roll-your-own device. Designed for markets where roll-your-own tobacco is taxed at significantly lower rates.

It’s not enough that Pakistan’s smoking rate has risen 42% since 2001, Ukraine’s 36%, and Argentina’s 18%. Oh, and China has 50 million more cigarette buyers than the U.S. has people. But now Philip Morris International (PMI) will spin off from NY based Altria Group to become a standalone entity (expected to happen today if the Altria board approves).

That means PMI will not be forced to adhere to US legal ramifications and is free to expand its international operations. With its above innovate products, it hopes to penetrate international and emerging markets whose inhabitants are expected to smoke 5.2 trillion cigarettes this year!

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