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24th January 2008

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When McDonald’s introduced ice cream to its franchises operating in Indonesia, it faced a problem: many people had lactose problems and would not buy the product because it made them sick. So what did they do? They gave ice cream cones away for free. You’d be surprised at what people will consume when its free, regardless of the associated nausea. After repeated exposure to dairy products, the allergic reaction diminishes such that people can enjoy the dairy product without any significant consequences. So sure enough, after a while the target market in Indonesia had lost its intolerance. This made McDonald’s (and I suppose the Indonesians?) happy.

When McDonald’s introduced ice cream to its franchises operating in Indonesia, it faced a problem: many people had lactose problems and would not buy the product because it made them sick.

So what did they do? They gave ice cream cones away for free.

You’d be surprised at what people will consume when its free, regardless of the associated nausea. After repeated exposure to dairy products, the allergic reaction diminishes such that people can enjoy the dairy product without any significant consequences. So sure enough, after a while the target market in Indonesia had lost its intolerance. This made McDonald’s (and I suppose the Indonesians?) happy.

Tagged: economics

  1. munir reblogged this from dihard
  2. mandalay reblogged this from dihard and added:
    This is interesting on so many levels……what people will do for something that is free; how clever marketing can be; what...
  3. cleveroverload reblogged this from dihard and added:
    Trying out reblogging for the first time: “When
  4. gosushi reblogged this from dihard
  5. starline reblogged this from dihard and added:
    This is amazing. I have lactose intolerance, but I’d be damned if I turn down some free ice cream. :) Too bad my system...
  6. hoitycoity reblogged this from dihard
  7. uicukie reblogged this from dihard and added:
    kudos to American ingenuity (even though it’s coming from McDonald’s :)
  8. applemangotango reblogged this from dihard
  9. anthonyking reblogged this from dihard and added:
    — from dihard This is everything that’s right and wrong about capitalism in a nutshell (or, rather, an ice cream cone).
  10. truestory reblogged this from dihard
  11. karmcity reblogged this from dihard and added:
    (the best Tumblr)
  12. cultrvultr reblogged this from dihard
  13. askvero reblogged this from dihard and added:
    dihard’s tumblr is awesome; she tells me everything I never knew I wanted to know!
  14. marthamcfly reblogged this from asprettyasasong and added:
    If it was anything else other than ice cream, it’d make me sick too, but my love for ice cream knows no bounds
  15. asprettyasasong reblogged this from dihard and added:
    This sort of thing sort of makes me sick.
  16. dihard posted this