Theme by nostrich.
Speaking of surfing.. I began reading this book by this man who started this company. Yvon Chouinard, founder and owner of Patagonia, was the keynote speaker at a recent conference I attended. His realism about business and the environment as well as his humble and down to earth attitude were amazing. He introduces the book:
I’ve been a businessman for almost fifty years. It’s as difficult for me to say those words as it is for someone to admit being an alcoholic or a lawyer. I’ve never respected the profession. It’s business that has to take the majority of the blame for being the enemy of nature, for destroying native cultures, for taking from the poor and giving to the rich, and for poisoning the earth with the effluent from its factories.
Yet business can produce food, cure disease, control population, employ people, and generally enrich our lives. And it can do these good things and make a profit without losing its soul. That’s what this book is about.
When presented a gift at the end of his talk at the conference with Andrew Savitz, the author of The Triple Bottom Line, Yvon turned it away saying “I already have everything I could ever want.”
