47 percent of us trust the IRS compared with 36 percent ten years ago. The U.S. Postal Service—a whopping 83 percent of us like them. 61 percent like NASA. 67 percent like the Centers for Disease Control. And when you ask Americans what they want to cut, they want to protect their Medicare, they want to protect the military, they want to protect Social Security, they don’t want to cut spending on education and highways. A marketing consultant might reasonably conclude it’s the federal brand we hate, not the product.