October 2008
13 posts
1 tag
$100,000 a minute →
The latest from the marketers of the year.
Have You Read your Labels Lately?
I recently had the opportunity to attend a talk by the Chief Marketing Officer of Burt’s Bees. He revealed the company’s first national ad campaign, the “Natural Vs” campaign. It asks the question, “Have You Read Your Labels Lately?” I’ve been a proponent of knowing what’s in my food for some time, but had not assiduously taken the time to examine...
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Highlights from the Solar Conference
Last week I attended the Solar Conference in San Diego. Here are some of the highlights:
Solar & Wind Powered Street Lights
These are street lamps that employ solar and wind power for electricity. The sun and wind charge a battery that is later used to light the streets. At the expo, I saw ones designed by Everlast.
Utility-Scale Photovoltaic Systems
These are photovoltaic panels...
Ad Age's Marketer of the Year 2008: Barack Obama →
Runners up were Apple and Nike, and the short list included Zappo’s, Coors and John McCain.
WWWD - What Would Warren Do? →
Buy American.
“A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful.”
In his NYT op-ed, Warren Buffett is not necessarily calling a bottom here, he’s just imploring you to not take your money out of the market. In fact - you should put your money in. He is. Before now, Buffett has held only government bonds and Berkshire...
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Last week, the market almost crashed. Almost, but not quite - because by common definition a market crash is a 20% decline in a single day or several days. Last week, the Dow fell 18.2% or 1,874.19 points, making it the worst week in market history (prior to last week, the largest weekly percentage drop was the week ending July 22, 1933 when it fell 17%).
We saw a brief rebound, when history was...
solar power international 08
I’m at the Solar Power Conference all week. Will report back with what I learned..
“We have lived through what we have considered to be periods of chaos previously. 9/11 was obviously chaotic; the weeks of the Russian/Emerging market/Long Term Capital Management collapse was chaotic; the assassination attempt upon President Reagan was chaotic; the weeks and months of of the Watergate and the Clinton Impeachment goings-on were chaotic; the final weeks of the massive bear market...
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The Bailout Explained
I was a bit caught up the past two weeks and did not get a chance to write about everything I wanted to, so bear with me as we go through some week-olds. The first, what the heck is this bailout? What will it do? Why did the first one get voted down? What’s the difference between the first and the second plan? And WHY oh why isn’t it working yet?!!
What is this bailout? The bailout was intended...
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“When Bear Stearns’ creditors were bailed out to the tune of $30 bn in March the...”
– Nouriel Dr. Doom Roubini, an economist who, in 2006, called the financial crisis but was dismissed by skeptics. (paragraphs added for emphasis & ease of read..)
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Richard Fuld, the disgraced head of Lehman... →