hi

I’m Diana Hardeman. = dihard. Founder & ceo of MilkMade Ice Cream, a craft ice cream business in New York City. We make killer ice cream in unique flavors with the best local ingredients, and distribute via a monthly membership delivery service. Members have told me that MilkMade is the best part about living in New York City. I’ll take it.

Before this I was eating a pint of ice cream a night while earning my MBA at NYU Stern. That’s when I started writing this blog, What I Learned Today, sharing with friends what I was learning every day in the midst of the subprime crisis. Now, I think I’ll write less about finance and the economy, and more about my adventures - in ice cream, brand building, entrepreneurship, health, trying to be a good person, what have you.

I’m a California native, and grew up spending weekends at the beach with my family. When possible, I do the same here in New York.